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Frankfurt, Vienna, New York / Economy, 28.09.2023

Press release

THE meeting place for entrepreneurs and franchise prospects

Franchise Expo Germany 2023 (FEX)

Franchise Expo Germany, Germany's leading trade fair for franchising, is once again just around the corner and promises exciting opportunities for start-ups and established companies alike. The Expo will take place from November 9 to 11, 2023 at Messe Frankfurt in Hall 6.0. National and international franchise systems from many industries at all investment levels will present their business concepts at Germany's only franchise trade fair. An extensive lecture program complements the trade fair offerings.


"FEX offers a unique platform where our visitors can get in touch with established franchisors to build or expand your own business. Our second stand pillar is an extensive lecture program on franchising, which extends to Master Classes," says Christian Köttler, Show Director of Franchise Expo Germany 2023.


A trend continues. Many new systems are emerging in the franchise industry, some of which are also presenting their young brands at FEX23:



Golf has been a trend sport for years. The RUFF franchise system is now expanding the golf season with an indoor offering. Also for newcomers to golf. Because the connection with golf simulators, golf store and an inviting gastronomy was created a new offer for golfers and fans of it.

Now the Scandinavian success model comes to Europe and looks for Franchisepartner for the entire D-A-CH region.



capito stands for analog and digital expertise in the field of easy language. Professionals at 16 locations in the DACH region simplify texts with the TÜV-certified capito method into three easy-to-understand language levels - for different target groups. With capito digital, texts are automatically simplified using artificial intelligence.   


PV Green:

The subject of the young, German company from Sachsenhagen is photovoltaic systems. PV Green wants to make the world greener with solar energy and sustainability. Private households up to large plant companies are cared for.



This young system from Switzerland relies on the idea of the mobile cookshop.

tuck-tuck drew inspiration from mobile Asian cooking and vending stalls, adapting the concept to the needs and food trends of European culture.

In addition to Asian cuisine (asia-tuck), guests can also expect Mexican food (mexo-tuck), Italian pasta (pasta-tuck) and Swiss classics (swiss-tuck).



This physician-led system focuses on health/the immune system, as the highest good of man. The services offered include immune and micronutrient analyses as well as autoimmune diagnostics. The cold chamber or a blood purification can also be used as part of the complementary medicine therapy.



Sonte from the construction industry is coming up with an intelligent liquid crystal film (switchable privacy screen): this technology can be used to switch windows opaque. The system distinguished by several prices looks now for further Franchisepartner in Germany.


Conference program FEX23:

The event not only offers a wealth of business opportunities, but also informative seminars and workshops by industry experts. Visitors can benefit from expert presentations that offer insights into proven business models, legal aspects and franchise financing.


Conference Program Director of Franchise Expo Germany, Franz-Josef Ebel, founder of Master Franchise Germany on the program:

 "We offer an international conference program where global know-how meets local expertise. Recognized speakers and industry leaders provide valuable insights. The Master Classes are aimed at potential franchisees and companies that want to expand via franchising. Also new to the program is a discussion in Turkish, as we expect many future entrepreneurs in the Turkish community as well."


Further information, tickets, exhibitor details, program:

Download press release



Frankfurt/Economy, July 21, 2020

The die is cast: Franchise Expo Germany will be an online edition

The 3rd Franchise Expo (FEX) will take place from 5th to 7th November 2020. Originally, due to the Covid-19 pandemic the organizer switched the concept to a hybrid event which combined planning for a physical and an online show at the same time. However, surveys have shown that the franchise industry prefers a virtual only version of the event this year.

The uncertainties of these past few months and the concern that a second wave of the Covid-19 virus could take place in autumn combined with the above-mentioned preference of the exhibitors has led to the following decision: the organizer MFV Expositions, part of the international Comexposium group, will hold an online only version of the FEX in 2020.

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We understand the mood and concerns of the franchise systems," says Tom Portesy, President & CEO of MFV. "We organize expos worldwide and make individual decisions for each country, whether as a physical, online trade show or as a hybrid event based on local needs.

Of course, many systems want to win new partners, but at the same time face unexpected challenges. Our aim is to provide the exhibitors with the best possible support. We have also learned in the past few weeks that some companies have canceled their participation in all physical events this year due to health concerns for their employees. We understand the concern of some of our exhibitors that under these circumstances we cannot offer the same, physical exhibition experience due to the restrictions, or that potential visitors prefer an online option. We would like to thank Messe Frankfurt for being very flexible and cooperative. The physical FEX will therefore take place next year from 4th to 6th November, 2021. "

The online expo is a signal to the franchise industry that MFV remains on hand as a partner even in difficult times and does everything possible to support the systems in their search for franchisees. The online edition was already tested this last June and is now being further expanded based on MFV’s experience with virtual shows. Franz-Josef Ebel, the FEX program manager, will continue to be responsible for the conference tracks and ensure the presentation of all facets of franchising. The online expo platform offers exhibitors CI-designed stands, the possibility to provide documents, pictures, films, presentations and a chat tool that can be used to text, make phone calls and make video calls.

Carina Felzmann, Show & Marketing Director: “We know that online expos are the beginning of a new development in B: B communication and are still pioneering achievements. But all users, trade fair organizers, exhibitors and visitors are constantly learning new things. During the lockdown, many franchise systems have discovered the advantages of online communication and how to gain the most. Face to face will of course always be the premium form of communication, but we are now challenged to break new ground in order to prepare ourselves for the future of partner acquisition in franchising! "

Registration and information for exhibitors: Linda Naumann, email:

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